Founded in 2021 by a 19-year-old with a bold vision, SGFR began with one simple goal — to bring the world’s best snacks to Singapore. At a time when many doubted their age and experience, SGFR chose to believe in their mission, their resilience, and the power of Gen Z.

The journey wasn’t easy. There were setbacks, lessons, and moments that tested their resolve. But through persistence and community support, SGFR transformed an idea into a growing brand — now operating six retail stores and continuing to expand.

More than just a snack brand, SGFR represents ambition, youth-driven entrepreneurship, and the courage to build something real from the ground up.